Whether work is strategic or rather more tactical
We give science a context and make it all practical

The science explains the ideas that should work
And accounts for behaviour - each foible and quirk

Through science we know why we’re often distracted
And how words make the brain switched on and attracted

We understand change that doesn’t go well
Why the brain resists orders that feel like a ‘tell’

We realise why screen time drains us completely
We’re aware of the nudges that work quite discretely

We consider our language and how it’s presented
We show how the message should be documented

When science is given a framework that’s actual
Solutions are clearer, proposals feel factual

Brain science and research, ongoing today
Deepen our sense of what we do and we say

When armed with more knowledge involving the brain
We are better equipped to inform and explain